At a recent meeting of public relations professionals I asked the speaker, Boris Hughes, the million dollar question. (Actually the correct answer to the question is worth untold fortunes.) Hughes was discussing multi-platform marketing. He manages direct mail services for Hewlett-Packard so granted, the information he imparted was favorable for the continuing popularity of direct [...]
Honored to be included in this article, which appeared in the September 28 issue of The Florida Weekly – a great story about how Southwest Florida businesses are using social media – from tweeting live surgeries to engaging restaurant patrons. BY BILL CORNWELL bcornwell@floridaweekly.com Once thought to be the sole province of loquacious teenagers and young [...]
Facebook is known best for making changes, often without regard to what its users really want. Some of these changes seem to be based on logical marketing and public relations best practices as they relate to the social sharing landscape. Some of them seem to be born out of sheer arrogance. At least one of the [...]
Have you fired up your Weed Eater lately? Do you know where the inspiration for that indispensible little lawn tool came from? Houston entrepreneur George C. Ballas, Sr. was sitting in a car wash watching the spinning bristles clean his car and wondered if the same principle could be applied to trimming grass and weeds [...]
