<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Cooper Group</title>
	<atom:link href="http://www.fortmyerspublicrelations.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.fortmyerspublicrelations.com</link>
	<description>Tips on growing your business through marketing, public relations and social media best practices</description>
	<lastBuildDate>Sun, 30 Oct 2011 21:02:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.4</generator>
		<item>
		<title>Is email still a viable corporate communications tool?</title>
		<link>http://www.fortmyerspublicrelations.com/is-email-still-a-viable-corporate-communications-tool/</link>
		<comments>http://www.fortmyerspublicrelations.com/is-email-still-a-viable-corporate-communications-tool/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 12:24:26 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.fortmyerspublicrelations.com/?p=270</guid>
		<description><![CDATA[At a recent meeting of public relations professionals I asked the speaker, Boris Hughes, the million dollar question. (Actually the correct answer to the question is worth untold fortunes.) Hughes was discussing multi-platform marketing. He manages direct mail services for Hewlett-Packard so granted, the information he imparted was favorable for the continuing popularity of direct [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/is-email-still-a-viable-corporate-communications-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Embracing Social Media</title>
		<link>http://www.fortmyerspublicrelations.com/embracing-social-media/</link>
		<comments>http://www.fortmyerspublicrelations.com/embracing-social-media/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 13:41:51 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ginny Cooper]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[The Cooper Group]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.fortmyerspublicrelations.com/?p=264</guid>
		<description><![CDATA[Honored to be included in this article, which appeared in the September 28 issue of The Florida Weekly &#8211; a great story about how Southwest Florida businesses are using social media &#8211; from tweeting live surgeries to engaging restaurant patrons. BY BILL CORNWELL bcornwell@floridaweekly.com Once thought to be the sole province of loquacious teenagers and young [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/embracing-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Need a Dislike Button for Facebook&#8217;s Impending Button Changes</title>
		<link>http://www.fortmyerspublicrelations.com/need-a-dislike-button-for-facebooks-impending-button-changes/</link>
		<comments>http://www.fortmyerspublicrelations.com/need-a-dislike-button-for-facebooks-impending-button-changes/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 13:40:54 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[changes to Facebook]]></category>
		<category><![CDATA[f8 Developer Conference]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social sharing]]></category>

		<guid isPermaLink="false">http://www.fortmyerspublicrelations.com/?p=260</guid>
		<description><![CDATA[Facebook is known best for making changes, often without regard to what its users really want. Some of these changes seem to be based on logical marketing and public relations best practices as they relate to the social sharing landscape. Some of them seem to be born out of sheer arrogance. At least one of the [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/need-a-dislike-button-for-facebooks-impending-button-changes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What inspires you?</title>
		<link>http://www.fortmyerspublicrelations.com/what-inspires-you/</link>
		<comments>http://www.fortmyerspublicrelations.com/what-inspires-you/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 18:36:16 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Rabbit Trails]]></category>
		<category><![CDATA[George C. Ballas Sr.]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Weed Eater]]></category>
		<category><![CDATA[weed whacker]]></category>

		<guid isPermaLink="false">http://www.fortmyerspublicrelations.com/?p=251</guid>
		<description><![CDATA[Have you fired up your Weed Eater lately? Do you know where the inspiration for that indispensible little lawn tool came from? Houston entrepreneur George C. Ballas, Sr. was sitting in a car wash watching the spinning bristles clean his car and wondered if the same principle could be applied to trimming grass and weeds [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/what-inspires-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PepsiCo Exec Suggests 50% of Marketing Budget Be Spent on Social Media</title>
		<link>http://www.fortmyerspublicrelations.com/pepsico-exec-suggests-50-of-marketing-budget-be-spent-on-social-media/</link>
		<comments>http://www.fortmyerspublicrelations.com/pepsico-exec-suggests-50-of-marketing-budget-be-spent-on-social-media/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 15:28:56 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Diet Pepsi]]></category>
		<category><![CDATA[Get the Skinny]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[realtime content studio]]></category>
		<category><![CDATA[Realtime NY 11]]></category>
		<category><![CDATA[Shiv Singh]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing budget]]></category>

		<guid isPermaLink="false">http://fortmyerspublicrelations.com/?p=247</guid>
		<description><![CDATA[The two most-often quoted/tweeted/blogged-about comments from Realtime NY 11 were undoubtedly the ones made by PepsiCo Beverages&#8217; Head of Digital Shiv Singh. In describing the challenge of marketing in a social world he stated that “the real challenge doesn’t come from the brand’s competitors, but from the 30 billion daily status updates.” And in order [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/pepsico-exec-suggests-50-of-marketing-budget-be-spent-on-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Listening on Social Media &#8211; How Do the Big Brands Do It?</title>
		<link>http://www.fortmyerspublicrelations.com/listening-on-social-media-how-do-the-big-brands-do-it/</link>
		<comments>http://www.fortmyerspublicrelations.com/listening-on-social-media-how-do-the-big-brands-do-it/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 14:16:43 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Citibank]]></category>
		<category><![CDATA[Frank Eliason]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Jeff Cole]]></category>
		<category><![CDATA[Kellogg]]></category>
		<category><![CDATA[listening in social media]]></category>
		<category><![CDATA[PR Newswire]]></category>
		<category><![CDATA[Randall Brown]]></category>
		<category><![CDATA[Realtime NY 11]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[the ROI of listening]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Victoria Harres]]></category>

		<guid isPermaLink="false">http://fortmyerspublicrelations.com/?p=244</guid>
		<description><![CDATA[Listening online is always the first step in planning a social media strategy. How big brands Gatorade, Kellogg, Citibank and PR Newswire listen and then turn those conversations into business opportunities was the subject of a panel discussion at Realtime NY 11 on June 6, 2011. The general consensus of the panel was that companies [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/listening-on-social-media-how-do-the-big-brands-do-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diving Into Social Media for Non-Profits</title>
		<link>http://www.fortmyerspublicrelations.com/diving-into-social-media-for-non-profits/</link>
		<comments>http://www.fortmyerspublicrelations.com/diving-into-social-media-for-non-profits/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 17:09:58 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Special Events]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook events]]></category>
		<category><![CDATA[social media for non-profits]]></category>
		<category><![CDATA[social media tips]]></category>

		<guid isPermaLink="false">http://fortmyerspublicrelations.com/?p=240</guid>
		<description><![CDATA[It&#8217;s always a pleasure to share social media tips with people IRL (In Real Life)! This month I will be speaking to the Gulf Coast Society of Fundraising Executives &#8211; a gathering of Southwest Florida&#8217;s non-profit directors, business development personnel and communications professionals. The meeting will be held at the Hilton Garden Inn on Tuesday, [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/diving-into-social-media-for-non-profits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Southwest Florida Social Media Success Stories</title>
		<link>http://www.fortmyerspublicrelations.com/southwest-florida-social-media-success-stories/</link>
		<comments>http://www.fortmyerspublicrelations.com/southwest-florida-social-media-success-stories/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 21:20:56 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[FPRA]]></category>
		<category><![CDATA[social media success]]></category>
		<category><![CDATA[Southwest Florida]]></category>

		<guid isPermaLink="false">http://fortmyerspublicrelations.com/?p=236</guid>
		<description><![CDATA[If you missed the February meeting of the Southwest Florida Chapter of the Florida Public Relations Association, or just wanted to refresh your memory, you can download the pdf of Southwest Florida Social Media Success Stories here.]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/southwest-florida-social-media-success-stories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TWTRCON SF 2010 Wrapup</title>
		<link>http://www.fortmyerspublicrelations.com/twtrcon-sf-2010-wrapup/</link>
		<comments>http://www.fortmyerspublicrelations.com/twtrcon-sf-2010-wrapup/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 17:11:19 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Rabbit Trails]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Modern Media Partners]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[TWTRCON]]></category>
		<category><![CDATA[TWTRCON SF 2010]]></category>

		<guid isPermaLink="false">http://fortmyerspublicrelations.com/?p=225</guid>
		<description><![CDATA[I just returned from TWTRCON SF 2010 where I was privileged to lead a workshop about using Twitter as a solo entrepreneur. It was another phenomenal event produced by Modern Media Partners. Lots of international influence; high tech talk; forward thinking. The slides from many of the presentations are posted on SlideShare, but here&#8217;s a [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/twtrcon-sf-2010-wrapup/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring Your Marketing Efforts</title>
		<link>http://www.fortmyerspublicrelations.com/measuring-your-marketing-efforts/</link>
		<comments>http://www.fortmyerspublicrelations.com/measuring-your-marketing-efforts/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 13:51:07 +0000</pubDate>
		<dc:creator>ginnycooper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rabbit Trails]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marcia Yudkin]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[strategic marketing plan]]></category>
		<category><![CDATA[strategic public relations plan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://fortmyerspublicrelations.com/?p=222</guid>
		<description><![CDATA[Last week on my Facebook business page I mentioned that I subscribe to Chris Brogan&#8217;s blog. Another regular newsletter I subscribe to is Marcia Yudkin&#8217;s Marketing Minute. Exactly what its title says, these are little nuggets that take no more than a minute to read. They take a lot longer to digest, but she really [...]]]></description>
		<wfw:commentRss>http://www.fortmyerspublicrelations.com/measuring-your-marketing-efforts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

