At a recent meeting of public relations professionals I asked the speaker, Boris Hughes, the million dollar question. (Actually the correct answer to the question is worth untold fortunes.) Hughes was discussing multi-platform marketing. He manages direct mail services for Hewlett-Packard so granted, the information he imparted was favorable for the continuing popularity of direct [...]
Read more... Embracing Social MediaHonored to be included in this article, which appeared in the September 28 issue of The Florida Weekly – a great story about how Southwest Florida businesses are using social media – from tweeting live surgeries to engaging restaurant patrons. BY BILL CORNWELL bcornwell@floridaweekly.com Once thought to be the sole province of loquacious teenagers and young [...]
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