Facebook is known best for making changes, often without regard to what its users really want. Some of these changes seem to be based on logical marketing and public relations best practices as they relate to the social sharing landscape. Some of them seem to be born out of sheer arrogance. At least one of the changes rumored to be coming out of Thursday’s f8 developer conference is simply stupidity.

Facebook is said to begin offering developers the option to create social sharing buttons other than the “Like” button. Just when the rest of the world is getting used to see “Like This,” thumbs up icons and even the “Recommend” button, there is talk of custom buttons such as “Want,” “Need,” and ”Desire.” While Facebook may move at raceboat speed, the rest of the world cruises along like the Titanic, and that includes large corporations and small businesses alike, many of whom are just now beginning to integrate the “Like” button in their other online marketing efforts.

Changing the “Like” button will dilute Facebook’s dominance on the social scene. The move ignores industry best practices of branding. I see this rumored change as just the tip of the iceberg that has the potential to cause a marketing disaster. How do you see it?